Client Industry
Digital Marketing & SEO Services
Project Duration
3 Months
At Grow Thru Me, we believe that every successful SEO campaign begins with a strong technical foundation. Our client had a professionally designed website but struggled to achieve consistent organic growth due to several technical issues affecting search engine visibility and user experience.
After conducting a comprehensive Website with Technical SEO audit, we implemented a structured optimization strategy focused on website performance, crawlability, indexing, and Core Web Vitals. This case study highlights the challenges we identified, the solutions we implemented, and the measurable improvements achieved throughout the project.
Quick Results Overview
| Metric | Result |
| Organic Traffic | Increased by 82% |
| Keywords Ranked | Increased from 120 to 410 |
| Website Health Score | Improved from 61% to 96% |
| PageSpeed Score | Increased from 54 to 94 |
| Core Web Vitals | All Passed |
| Project Duration | 3 Months |
About the Client
The client operates a growing online business and wanted to increase their organic visibility while providing a faster and smoother experience for website visitors. Although the website contained valuable content, several technical issues were preventing search engines from crawling and indexing pages efficiently.
Industry
Digital Marketing
Website Type
Business Website
CMS
WordPress
Client Goal
- Improve Technical SEO
- Increase Organic Traffic
- Enhance Website Speed
- Improve User Experience
- Achieve Higher Google Rankings
Challenges
Our initial audit revealed several technical problems that limited the website’s performance.
Main Challenges
- Slow website loading speed
- Poor Core Web Vitals
- Crawl errors
- Indexing issues
- Duplicate meta titles
- Missing schema markup
- Broken internal links
- Unoptimized images
- Mobile usability issues
- Weak internal linking structure
These issues prevented the website from reaching its full SEO potential.
Complete Technical SEO Audit
Our team did a full technical assessment utilising industry-leading SEO technologies to detect and prioritize key issues.
The audit included:
- Website Health Analysis
- Crawl Error Detection
- Index Coverage Review
- XML Sitemap Validation
- Robots.txt Optimization
- Core Web Vitals Assessment
- HTTPS Security Check
- Mobile-Friendly Testing
- Structured Data Analysis
- Internal Linking Review
This audit provided a clear roadmap for optimization.
Our Strategy
We developed a structured Technical SEO roadmap divided into five key phases.
Phase 1 – Technical SEO
- Website Audit
- Crawl Analysis
- Error Identification
- Site Architecture Review
Phase 2 – On-Page Optimization
- Meta Title Optimization
- Meta Description Improvements
- Header Structure
- URL Optimization
Phase 3 – Content Optimization
- Improve Content Structure
- Keyword Optimization
- Image SEO
- Internal Linking
Phase 4 – Technical Improvements
- Core Web Vitals Optimization
- Page Speed Enhancement
- XML Sitemap Updates
- Robots.txt Configuration
- Schema Markup Implementation
Phase 5 – Monitoring & Reporting
- Google Search Console Monitoring
- Google Analytics Tracking
- Monthly Technical Audits
- Performance Reporting
Visual Proof
We monitored website performance using trusted SEO platforms.
Google Search Console
Tracked indexing, impressions, clicks, and keyword performance.
Google Analytics 4
Measured user engagement, traffic sources, and conversions.
Ahrefs
Monitored backlinks, keyword rankings, and domain authority.
SEMrush
Analyzed keyword opportunities and Website with Technical SEO issues.
Google PageSpeed Insights
Measured website speed and Core Web Vitals improvements.